Les Muses BM

Les Muses BM is a project at the crossroads of heritage and contemporary creation. Inspired by unique pieces from the Musée Barbier-Mueller, the brand reinterprets shapes, symbols and stories through jewelry designed for today. Our role was to rethink the brand's entire visual universe in order to give it a more contemporary, clearer expression, in keeping with the cultural richness it embodies.

We assisted Les Muses BM with their overall artistic direction, the redesign of their e-commerce site, the production of professional content and their presence on social networks. The objective: to structure a coherent, sensitive and lasting image, capable of bridging the gap between heritage and modernity, while laying the foundations for clear and progressive communication.