Force Promotion

Force Promotion is a high-end advertising agency based in Geneva, known for its emblematic illuminated signs on the harbor and its premium locations in the city's busiest parking lots. As part of its repositioning, the company entrusted us with the complete overhaul of its identity to reflect its expertise and unique visibility in the Geneva market.

We rethought the brand platform, created a new visual identity with a redesigned icon, assertive art direction and clear brand guidelines. This was deployed through a bespoke website, newsletters, editorial materials, stationery and visual content, for a strong, consistent image at every point of contact.