Base Aparthotels

A new, modern signage system for Base Geneva, designed to deliver clear general information and guidance to residents and visiting customers alike. Symbols, colors and text are arranged in a legible hierarchy that instantly guides every visitor.

Specifically, we created wall plaques, door numbers, pictograms and directional signs, as well as a variety of additional information. These elements, conceived as a coherent whole, reinforce the hotel's visual identity while facilitating circulation in each space.